Facebook Advertising Optimization Tool
A call to action can make or break the success of your social media campaign. If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, ...
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Setting up and optimizing your ads on Google’s Display Network can be a tricky process with a steep learning curve. And often, that learning curve comes at the heels of a wasted ad budget.
But that ...
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Currently, there are six different Google Ads attribution models to choose from.
For those unfamiliar with attribution modeling, this can be a headache, to say the least.
Attribution modeling ...
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In 2020, Facebook announced they had ten million active advertisers using the platform to promote their products and services, a three million increase from the previous year.
To better serve a ...
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Writing the perfect Google advert takes time, creativity, and countless hours for testing.
But you don’t have those hours, and you wish there was a way to test multiple ads per ad group without ...
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Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps.
Now more than ever, customers rely on the information ...
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If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign?
And what happens to the plethora of unique searches that cross the eyes of ...
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Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down.
If you don’t know what you’re doing, you can end up ...
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The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes.
Google ...
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Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math.
At one point, they were each the best tool available for the job. But new ...
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