1.0AdEspressohttps://adespresso.comCecilia Airaghihttps://adespresso.com/blog/author/cecilia/What’s the difference between boosting a Facebook post and a Facebook ad campaign?rich600338<blockquote class="wp-embedded-content" data-secret="xJBOuByJSX"><a href="https://adespresso.com/faq/whats-the-difference-between-boosting-a-facebook-post-and-a-facebook-ad-campaign/">What’s the difference between boosting a Facebook post and a Facebook ad campaign?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://adespresso.com/faq/whats-the-difference-between-boosting-a-facebook-post-and-a-facebook-ad-campaign/embed/#?secret=xJBOuByJSX" width="600" height="338" title="“What’s the difference between boosting a Facebook post and a Facebook ad campaign?” — AdEspresso" data-secret="xJBOuByJSX" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
/* ]]> */
</script>
Both campaign types have pros and cons you should take into consideration when deciding whether to run an External Website campaign or boost an organic post. External Website is by far the most popular campaign type for performance marketing. It supports static image, video, or carousel ad formats and it gives advertisers the ability to Read More