Facebook Advertising Optimization Tool
In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and ...
Read More
Businesses have been told for a long time that Instagram engagement is amazingly high and powerful.
They hear that taking advantage of Instagram's over 500 million monthly active users is a great ...
Read More
In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.
Not a day goes by without a new article, or a new opinion, about how they’re the Second ...
Read More
Recent changes to Facebook's Newsfeed algorithm have many small businesses sweating. Friends and family are being prioritized while Page posts get buried deeper and deeper in the feed.
But the ...
Read More
There’s one thing that gets people to click. They see it in search results. Or they see it on social feeds. And they see it in their email inbox. Pretty much the ONLY thing they see in each place, is ...
Read More
Be it summer or winter, the holiday season or the busiest time of the year, Facebook never sleeps.
Over the previous month, the social network announced a fair share of updates that are going to ...
Read More
Most industries keep a tight lid on the 'secrets' to their success. Not us. In marketing, we have the opposite problem.
The most successful strategies and tactics to follow ain't secret. In fact, ...
Read More
Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.
As with our previous experiment, the guiding principle here was “fail and ...
Read More
Round 1 of the Great Facebook Ad Showdown was a virtual blood bath between Donald Trump and Ted Cruz.
No love was lost.
In this Round 2 (of 3), we're going to determine (from a marketer's ...
Read More
Yeah... The agency life isn’t easy.
The constant rush. The pressure. Deadlines that keep you awake at night. And clients making demands even the gods themselves wouldn’t attempt to meet…
Yup, ...
Read More