Facebook Advertising Optimization Tool
So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both ...
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Copywriting is an essential skill for anyone with an online presence these days.
Ironically for some, writing one clear sentence that gets their message “just right” can be as difficult as writing ...
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Emotional marketing is hard to get right.
Anyone can post an image or a video that evokes distress, excitement, anger, or love — but it doesn't always mean viewers will act.
Done well, emotional ...
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Want to up your Facebook game? Facebook Canvas is a great way to do it.
Competition for user attention is stiff on Facebook, so brands need to be using every tool in their arsenal to be standing ...
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Photo editing tools are becoming essential as the quality of social media images escalates. Customers want to see ads that are aesthetically pleasing and fit in with the rest of their highly visual ...
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Copywriting and content marketing are both a combination of creativity and science.
You need to choose the exact right words to have a strong-sounding cadence and an immediate appeal to readers, or ...
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The Virtual Summit is one of today’s most effective digital lead generation tools.
A virtual summit is a type of collaborative online event in which speakers are interviewed by a host. It’s like an ...
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Pinterest vs. Instagram. Which one is the right fit for your business?
The answer is a) it depends and b) both!
Instagram and Pinterest stand out as the two most visual-centric social media ...
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By 2018 (that's in less than 4 months), 84% of all marketing communication will be visual.
And there's more than one good reason for the shift.
Visuals help businesses of any size communicate ...
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Ok, maybe the "math formula" in the title can sound a little obscure. What about:
"Why we stopped using Power Editor and started using AdEspresso to grow our agency and enhance our clients ...
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