Facebook Advertising Optimization Tool
In June 2017, Facebook introduced a new type of audience – value-based Lookalike Audiences.
The new audience type lets advertisers reach people similar to high-ROI clients, leading to better ...
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Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.
Let's start from the beginning. Facebook is a ...
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Writing great Facebook ad copy, like writing great books (or blog posts), is a craft.
David Ogilvy was considered a master of his craft. He understood before anyone else the importance of writing a ...
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Using emojis in marketing campaigns is like a secret spell only known to few selected marketers.
Even though the strategy’s been talked about frequently and people use emojis daily, only a few ...
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What if I told you that you’re using only 30% of your potential Facebook audiences?
When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook's ...
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Facebook’s F8 conferences have earned the reputation of being one of the most innovative and fascinating tech events of the year.
While F8 is known as the “Facebook Developer Conference”, it ...
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At AdEspresso, we’re asked quite often about case studies, so we decided to collect a few top stories among our customers and share them with all of you!
For this first article of the series, we’re ...
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Advertisers are constantly looking for new creative ideas to apply to Facebook Ads. And there’s a good reason for that: if people see your ads too many times, they’ll develop ad fatigue, resulting in ...
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Yes, we joined forces with Hootsuite: you can find our announcement here. Exciting times!
We also wanted to give some visibility to the actual mechanics. M&As (Mergers and Acquisitions) are so ...
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We’re extremely excited to announce that AdEspresso has agreed to join forces with Hootsuite.
You can find Hootsuite’s Press Release here and some coverage from TechCrunch and from ...
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