Facebook Advertising Optimization Tool
Setting up and optimizing your ads on Google’s Display Network can be a tricky process with a steep learning curve. And often, that learning curve comes at the heels of a wasted ad budget.
But that ...
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Currently, there are six different Google Ads attribution models to choose from.
For those unfamiliar with attribution modeling, this can be a headache, to say the least.
Attribution modeling ...
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Writing the perfect Google advert takes time, creativity, and countless hours for testing.
But you don’t have those hours, and you wish there was a way to test multiple ads per ad group without ...
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Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps.
Now more than ever, customers rely on the information ...
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If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign?
And what happens to the plethora of unique searches that cross the eyes of ...
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Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down.
If you don’t know what you’re doing, you can end up ...
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The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes.
Google ...
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Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math.
At one point, they were each the best tool available for the job. But new ...
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To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor.
This downloadable software makes it easy to oversee and edit your ad campaigns from software on ...
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Google Ads is a great way to bring in new business and make some big money. And if you know how to take advantage of Google ads automation features it's easier than you think!
Adding another ad ...
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