Facebook Advertising Optimization Tool
Copywriting and content marketing are both a combination of creativity and science.
You need to choose the exact right words to have a strong-sounding cadence and an immediate appeal to readers, or ...
Read More
There are over 3 million advertisers on Facebook. It's a good bet that at least a handful of them are your competitors.
When it comes to making a standout ad, it's not enough to get the copy and ...
Read More
If I had you compile a list right now of social media channels, most important to least important, which would rank at the top? For almost everyone, that answer would be Facebook.
Now another ...
Read More
By 2018 (that's in less than 4 months), 84% of all marketing communication will be visual.
And there's more than one good reason for the shift.
Visuals help businesses of any size communicate ...
Read More
When you hear “content marketing,” what do you think of? If you’re like most businesses, I work with, probably blogging that’s integrated social media marketing.
While blogging is extremely ...
Read More
Using emojis in marketing campaigns is like a secret spell only known to few selected marketers.
Even though the strategy’s been talked about frequently and people use emojis daily, only a few ...
Read More
At a first glance, the thought of writing a blog post or copy for your email campaigns doesn’t seem so difficult. You’ve read a million and one of each before, so how hard could it really be?
As it ...
Read More
There’s no doubt.
No questioning or debate necessary.
Every marketer is trying to personalize. It’s seen as THE trend by most.
And yet, results vary.
Some still struggle. Slapping on ...
Read More
When you've mastered lead generation on Facebook, it feels like you're firing on all cylinders. You have eBooks, free tools, surveys, all types of lead magnets going out. You have traffic and ...
Read More
“Content Shock” was first discussed in 2014. Mark Schaefer’s prescient concept that there was too much content to read. More supply than demand.
If consumers were struggling to keep up in 2014… ...
Read More