Facebook Advertising Optimization Tool
Do you know where your customers live? Are they male or females? What do they like on Facebook? And in real life? Do they all speak English?
If you don't know at least these basics about your ...
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The average ad spend for a Small/Medium Business on Google Ads is between $9,000 to 10,000.
So for most of us, Google Ads are too expensive to be stupid on.
If you’re going to use them, you need ...
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Social proof plays a major role in your customers' purchase decisions.
Customers book hotels based on the reviews they read, they try new restaurants based on how many people they see inside, and ...
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There's been a lot of talk about what a paid version of Facebook might look like and how it would affect the marketing landscape in the future.
We can get a glimpse of that by taking a look at ...
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Google is the top search engine in the world when it comes to researching products and services. Any given customer researches 7-13+ times before becoming a lead or buying a product, making Google the ...
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In the last few days, the eyes of a few million people all around the world were focused on Facebook while the social media platform CEO, Mark Zuckerberg, stood more than 10 hours before the line of ...
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When it comes to Facebook ads bidding, marketers have two options: to use automatic bidding or manually set a custom bid.
This leaves marketers wondering whether they should set a manual bid or let ...
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When you hear “content marketing,” what do you think of? If you’re like most businesses, I work with, probably blogging that’s integrated social media marketing.
While blogging is extremely ...
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Based on the previous case study where I analyzed my newsfeed, we learned that the majority of ads are retargeting.
Facebook ads are becoming so popular that to keep performance high we need to ...
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