“The AdEspresso platform really helped with the A/B testing but our account manager was the real hero, and through expertise and advice, we were able to scale our online advertising to become the biggest part of our company.”
Orbitkey, a Melbourne-based company that found its start on Kickstarter, produces signature Key Organizers and collaborates with designers and gift stores around the world to create functional and beautiful products. With a focus on B2B, they now work with some amazing design and gift stores around the world.
Challenge
Orbitkey wanted to scale their business using Facebook and Google advertising capabilities by reaching more prospective customers while keeping costs down with the final aim of increasing their overall revenue numbers. After the success of their crowdfunding campaign, they started to think about how to expand.
- 155X sales Facebook Year over Year Increase
- 1/3 time saved Facebook Year over Year Campaign Creation
Solution
By having Facebook and Google Ads campaigns and assets in one single dashboard, Orbitkey was able to focus on the right KPIs across all their advertising initiatives. Through the AdEspresso Concierge Service, a team of AdEspresso seasoned Google and Facebook marketers helped them with channel-specific strategies aimed at optimizing their campaigns, increase sales, and saving time in the process.
- Facebook. They focussed on purchases and revenue. By using FB pixel to move from engagement to sales, Orbitkey automated their work by creating Facebook Dynamic Product Ads so as to show the right ad to the right person at the right time.
- Google. They identified and optimized the different stages of the funnel and created campaigns to target them more efficiently. By optimizing their Google campaigns and conversion tracking, Orbitkey was able to retarget people who showed interest in their brand and reach new ones.
Results
Thanks to the help of the AdEspresso marketing team and AdEspresso analytics and automation tools, they were able to save precious time and focussed their attention on their advertising strategy and on improving their current initiatives, while still being able to open a new market in Europe and reach even more prospective customers. Creating Google or Facebook customized reports which could be shared automatically, they were able to keep the whole team up to speed with their effort’s results.
- +63.67% Google AUS Sales
- -1.85% Google AUS Budget spent
- +27.90% Google AUS E-comm conv. rate
- +244.16% Google USA & CAD Sales
- +23.28% Google USA & CAD Budget spent
- +97.01% Google USA & CAD E-comm conv. rate