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You are here: Home / Archives for split test

The Ultimate Guide to Facebook Split Testing in 2021

March 16, 2021 69 Comments Martha Kendall Custard

Facebook Split Testing | AdEspresso Blog

Facebook split testing is the best way to test ad efficiency. Split testing works by testing multiple iterations of the same ad. It can be a tedious process if you’re unfamiliar with the Facebook Ads ...
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Lead Generation with Instagram—The Definitive Guide

April 11, 2017 3 Comments Animalz

When you've mastered lead generation on Facebook, it feels like you're firing on all cylinders. You have eBooks, free tools, surveys, all types of lead magnets going out. You have traffic and ...
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Facebook Ads Case Study: The Million Dollar Indiegogo Campaign

April 10, 2017 4 Comments Guest Post

At AdEspresso, we’re asked quite often about case studies, so we decided to collect a few top stories among our customers and share them with all of you! For this first article of the series, we’re ...
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8 Ideas for Split Testing Your Facebook Ad Copy

July 2, 2015 1 Comment Pawel Grabowski

Oh I bet you know the feeling… You set up a new batch of Facebook ads hoping for that converting traffic to arrive but… There’s nothing. Days pass with hardly anyone clicking your ads. And ...
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