The last quarter of 2022 was busy at Meta. The company launched new Reels and Groups features, an updated ad interface, important brand safety updates, and so much more. Marketers and advertisers are ...
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If you're an influencer or brand on Facebook, you might know what it's like to be targeted by scammers who create fake accounts and pretend to be you. When it happens, you need a way to show your ...
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If you're a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms. This is an honest mistake, of ...
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With 1.96 billion daily active users, Facebook is a goldmine for businesses that want to reach their potential customers. In fact, over 200 million businesses use Facebook's free services, ...
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If you run a Facebook Business Page, you know that organic reach is dwindling on the platform. The average organic reach on Facebook is 2.2%. This means that if you have 1,000 followers, only 20 of ...
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Social media is a powerful marketing channel. But planning and executing an effective social media strategy takes a lot of work. You need to set up goals, plan a content calendar, track your results, ...
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Let’s be honest: Without a social media marketing strategy, you might not see your hard work on social media pay off. It’s easy to fall into the trap of posting content just for the sake of keeping ...
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On most social media platforms, posts with visuals perform better. That’s why 66% of businesses use images and videos as part of their marketing strategy. But it is not enough to add just any image ...
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Influencer marketing, which involves businesses working with content creators (or influencers), is a powerful way to help brands expand their reach on social media. And it’s becoming increasingly more ...
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As a social media marketer, you have a lot to keep up with — the digital marketing landscape evolves so rapidly. To really excel at your job and blow your competitors out of the water, you need to ...
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