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You are here: Home / Archives for facebook targeting

12 Facebook Ad Optimization Hacks for Massive Success in 2021

February 2, 2021 37 Comments Brad Smith

cover illustration

There’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, ...
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Ad Targeting: the Guide To Nail Your Facebook and Google Advertising

April 28, 2020 1 Comment Brad Smith

No matter what platform you use for your digital advertising, you will boost your results just by adjusting the ad targeting of your Facebook and/or Google ads campaigns. Paid ads can help your ...
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Facebook Interest Targeting Expansion: Should You Use It? A $1,000 Experiment

June 11, 2019 3 Comments Paul Fairbrother

So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer. But ...
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4 Ways to Skyrocket Organic Reach and Site Traffic using Facebook

January 30, 2018 17 Comments Guest Post

Facebook is one of the best places for your business to be. The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also ...
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Facebook Advertising Strategies: 12 Facebook Pay Per Click Ideas for High-ROI Campaigns

June 13, 2017 21 Comments Karola Karlson

Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies. Let's start from the beginning. Facebook is a ...
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The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed)

March 27, 2017 30 Comments Aske Christiansen

We often get asked how to find good interests to target for Facebook ad campaigns. So we’ve decided to write a super in-depth guide. But we also get asked: once you do the research and find the ...
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Reach Your 100% Perfect Audience With Facebook Behavioral Targeting

September 2, 2016 37 Comments Karola Karlson

As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But... are you even targeting the right audience? Here’s a confession: I used to be ...
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