Comments on: The Ultimate Guide to Facebook Split Testing in 2021

By: Peter

Peter — Wed, 17 Jun 2020 21:50:43 +0000

Brilliant article. Very rich i must say. I would like to refer to some of your work on my next article. Thanks.

By: Ankit

Ankit — Mon, 23 Sep 2019 16:43:38 +0000

Thanks for sharing this helpful article.

By: Naman Kumar

Naman Kumar — Thu, 19 Sep 2019 08:10:06 +0000

Great stuff,

Thanks for sharing.

By: Meridian spa

Meridian spa — Mon, 22 Jul 2019 12:12:13 +0000

Thanks for sharing this helpful article. I am running various facebook ads and it helps me to add value.

By: Kamna

Kamna — Fri, 03 May 2019 08:16:12 +0000

Super informative, thanks!

By: Massimo Chieruzzi

Massimo Chieruzzi — Fri, 26 Apr 2019 09:57:35 +0000

In reply to Chris Kyriacou.

Split testing with CBO is more complex as you cannot fine tune the budget allocation and reach a statistically significant amount of clicks or conversions to each experiment. Unluckily most advertising networks are becoming more and more a black box 🙁

That said, it still makes sense to split test of course!

By: Anu Shukla

Anu Shukla — Fri, 26 Apr 2019 08:36:17 +0000

Great Stuff!
Love your writing skills,
keep sharing things like this!

By: Chris Kyriacou

Chris Kyriacou — Tue, 23 Apr 2019 08:25:08 +0000

How is this affected now with CBO?

By: Digital Santhosh

Digital Santhosh — Wed, 17 Apr 2019 04:07:48 +0000

Amazing to know the power of split testing. I was quite astonished to see how Sarah managed to get the sales up from 1 to 92 just with adding storytelling element to the copy. I’m gonna try this soon. Thanks for this article.

By: Jade

Jade — Tue, 07 Aug 2018 12:08:00 +0000

Hi there ! Thanks for this great article.
I have a question regarding the Split test’s duration.
Should it run until it has reached the 10 to 20 conversions you mentioned in the article ?
Because when it comes to create an AdSet, you can either decide to set a finish date or let it run with no limit. Should I use the latter so I can stop the split-test myself when I notice that the amount of conversions for each variation is significant enough ? Thanks for your help !