Comments on: What is ROAS? How to Maximize your Return on Ad Spend https://adespresso.com/blog/roas-how-to-maximize-return-on-ad-spend/ Facebook Advertising Optimization Tool Wed, 07 Apr 2021 23:14:40 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: Santhosh Muralidhar https://adespresso.com/blog/roas-how-to-maximize-return-on-ad-spend/#comment-1211168 Mon, 24 Feb 2020 14:07:14 +0000 https://adespresso.com/?p=68600#comment-1211168 These are good tips to increase the ROAS of google ads campaigns. But I have a doubt. You mentioned, “including costs outside of ad spend”. I was just wondering how could google ads include those costs for reporting the ROAS?.

Apart from that, I must appreciate that everything you said right from reviewing negative keywords to landing page optimization and agency cost and so on made a lot of sense to improve the ROAS.

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