In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and ...
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Why You Shouldn’t Buy Your Instagram Followers
Businesses have been told for a long time that Instagram engagement is amazingly high and powerful.
They hear that taking advantage of Instagram's over 500 million monthly active users is a great ...
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Why Facebook Chatbots are Exploding (And Why You Shouldn’t Care)
In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.
Not a day goes by without a new article, or a new opinion, about how they’re the Second ...
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How This Mexican Grocery Used One Pokemon Go Facebook Post To Boost New Page Likes By 1600%
Recent changes to Facebook's Newsfeed algorithm have many small businesses sweating. Friends and family are being prioritized while Page posts get buried deeper and deeper in the feed.
But the ...
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3 Headline Hacks: A Cheat Sheet to Un-Sucking Your Headlines
There’s one thing that gets people to click. They see it in search results. Or they see it on social feeds. And they see it in their email inbox. Pretty much the ONLY thing they see in each place, is ...
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TOP 5 Updates by Facebook That You Need to Know Now (July 2016 Edition )
Be it summer or winter, the holiday season or the busiest time of the year, Facebook never sleeps.
Over the previous month, the social network announced a fair share of updates that are going to ...
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7 New Marketing Influencers You Should be Following in 2016 (But Probably Aren’t)
Most industries keep a tight lid on the 'secrets' to their success. Not us. In marketing, we have the opposite problem.
The most successful strategies and tactics to follow ain't secret. In fact, ...
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The Scientific Formula To Lead Generation With Facebook Ads (Our 4-week Experiment – Week #4)
Our new four-week experiment into landing pages, lead generation, and a fake business called Inboxly, is over.
As with our previous experiment, the guiding principle here was “fail and ...
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Who’s the Next U.S. President? (Based Only on Facebook Ads). Round 2 – Hillary vs. Bernie
Round 1 of the Great Facebook Ad Showdown was a virtual blood bath between Donald Trump and Ted Cruz.
No love was lost.
In this Round 2 (of 3), we're going to determine (from a marketer's ...
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5 Smart Social Media Tools that Will Save Your Agency Time and Multiply the Output
Yeah... The agency life isn’t easy.
The constant rush. The pressure. Deadlines that keep you awake at night. And clients making demands even the gods themselves wouldn’t attempt to meet…
Yup, ...
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