Facebook Advertising Optimization Tool
It’s been a crazy and fascinating year for Facebook advertisers, introducing updates from Live Video to Facebook Workplace. Facebook now has 24% of the World’s population as its monthly active users, ...
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It’s easy to see the allure of content marketing, to follow the stories of the many successful startups that have used it to build an army of followers and create a renowned brand.
Like Groove HQ, ...
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What I’m about to show you is an ad element that will change it all. A force to be reckoned with. Almost no one is testing this (most doesn’t even know it exists) which is a shame.
It is the ...
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Hey, can you smell it? Turkey is in the oven! Thanksgiving (and Christmas, of course) are here already, and it's about time you start preparing your merry holiday campaigns.
Holidays are the prime ...
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One of the most powerful metaphors for creating social engagement on the web comes from Aesop's fable about stone soup.
In the fable, two hungry travelers with an empty pot figure out a way to turn ...
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Every morning I’d wake up hoping this ad was the one that worked.
Every morning I’d feel bad because it wasn't. I felt like I was throwing money out the window.
After a while, I noticed that ...
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With the news that Procter & Gamble is cutting their spend on targeted Facebook ads, all eyes are on the social media platform.
But Procter & Gamble isn't getting off Facebook—they're just ...
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That 'Save Time & Money' headline on your homepage is lazy-ass messaging. One of the primary reasons? It's too generic. Too clichéd. When every one of your competitors is saying the same thing on ...
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As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But... are you even targeting the right audience?
Here’s a confession: I used to be ...
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In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and ...
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