Facebook Advertising Optimization Tool
What if I told you that you’re using only 30% of your potential Facebook audiences?
When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook's ...
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Facebook’s F8 conferences have earned the reputation of being one of the most innovative and fascinating tech events of the year.
While F8 is known as the “Facebook Developer Conference”, it ...
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There’s no doubt.
No questioning or debate necessary.
Every marketer is trying to personalize. It’s seen as THE trend by most.
And yet, results vary.
Some still struggle. Slapping on ...
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At AdEspresso, we’re asked quite often about case studies, so we decided to collect a few top stories among our customers and share them with all of you!
For this first article of the series, we’re ...
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“Content Shock” was first discussed in 2014. Mark Schaefer’s prescient concept that there was too much content to read. More supply than demand.
If consumers were struggling to keep up in 2014… ...
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Advertisers are constantly looking for new creative ideas to apply to Facebook Ads. And there’s a good reason for that: if people see your ads too many times, they’ll develop ad fatigue, resulting in ...
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Yes, we joined forces with Hootsuite: you can find our announcement here. Exciting times!
We also wanted to give some visibility to the actual mechanics. M&As (Mergers and Acquisitions) are so ...
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If you’re new to Facebook Ads, setting up the first campaigns might seem overwhelming. There are so many different ad elements that you need to get right.
You need to make tens of decisions about ...
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Let's be honest with each other for a second... Digital marketing efforts, outside of the 'digital marketing' and tech space, largely suck. Go see for yourself. Pull up any B2B website. Or how about a ...
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Recently I noticed something weird. As I was browsing my Facebook newsfeed I kept getting the same ads over and over again.
Retargeting ads is nothing new to me, and I bet it isn’t to you either, ...
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