Facebook Advertising Optimization Tool
So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both ...
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In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.
Today — nearly three years ...
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Copywriting is an essential skill for anyone with an online presence these days.
Ironically for some, writing one clear sentence that gets their message “just right” can be as difficult as writing ...
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Facebook is one of the best places for your business to be.
The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also ...
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It's that time of year again when your Facebook feed starts to fill up with Halloween reminders.
But Halloween isn't just about dressing up and eating candy. It's also about attracting new ...
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Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few ...
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Ok, maybe the "math formula" in the title can sound a little obscure. What about:
"Why we stopped using Power Editor and started using AdEspresso to grow our agency and enhance our clients ...
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In June 2017, Facebook introduced a new type of audience – value-based Lookalike Audiences.
The new audience type lets advertisers reach people similar to high-ROI clients, leading to better ...
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Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.
Let's start from the beginning. Facebook is a ...
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Using emojis in marketing campaigns is like a secret spell only known to few selected marketers.
Even though the strategy’s been talked about frequently and people use emojis daily, only a few ...
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