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You are here: Home / Archives for Facebook Ads

Facebook Interest Targeting Expansion: Should You Use It? A $1,000 Experiment

June 11, 2019 3 Comments Paul Fairbrother

So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer. But ...
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Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)

February 7, 2019 7 Comments Paul Fairbrother

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read ...
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5 Top Facebook Ad Campaigns To Boost Your Results in 2019

January 14, 2019 31 Comments Guest Post

Are you ready to knock it out of the park and create your best Facebook ad campaign ever this year? 2019 just started and this is the perfect time to look back at what worked last year in the realm ...
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Facebook Sponsored Posts: Are They Right For Your Business?

November 6, 2018 3 Comments Ana Gotter

If you're reading our blog, you're almost certainly pretty familiar with Facebook Ads and how valuable they are. You choose an audience, an objective, set a bid, create an ad, and wait for the ...
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Facebook Ads Performance: the 10 Things to Check To Boost your Results (Forever)

November 5, 2018 4 Comments Animalz

Oops, you did it again!! You’ve worked on a new Facebook Ads campaign for weeks. You've spent hours crafting the perfect message and finding the best images for your ad. You've bragged with your boss, ...
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What’s the Best CTA For Your Facebook Ads? (a $1,000 Experiment)

November 1, 2018 5 Comments AdEspresso Ads Specialists

The number of Facebook ads published every day is absurd and the budget spent by marketers on Facebook advertisements is overwhelming. Digital Marketing experts estimate that  Americans are exposed ...
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8 Fintech Ads Examples that Can Inspire Your Facebook, Instagram, and Google Ads

September 13, 2018 Leave a Comment Animalz

Ok, we see you there looking at the screen and thinking: 💭 What do Fintech companies do, and how can Fintech ads examples help MY business? 🤔 We're not surprised! Only 14 percent of Americans have ...
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Marketing Podcasts: 11 Resources Worth Listening To (+ a bonus)

September 6, 2018 7 Comments Animalz

How many Marketing Podcasts are you subscribed to? Podcasts are on the rise. This is sanctioned by data. The total number of active podcasts shows is currently over 550,000, as Apple confirmed at ...
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Facebook Ads Frequency: 3 Techniques to Fight It in 2018

August 27, 2018 50 Comments Flavia Caroppo

What do you do when your Facebook ads campaigns don't perform? Let us guess. You check the Cost per Conversion (CPA) or Cost per Click. And you think you're done. What do you do if you still don't ...
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Facebook Ad Transparency Tool: What It Can and Can’t Do

July 12, 2018 Leave a Comment Ana Gotter

So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both ...
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