Facebook Advertising Optimization Tool
Facebook Messenger chatbots are one of the fastest-growing and most effective ways to connect with customers.
Since their launch in 2016, bots have helped brands scale the way they interact with ...
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If you’re currently running ads on Facebook or Instagram, you know the wealth of options Facebook Ads Manager provides. You can choose where your ad is shown, specify incredibly detailed (or ...
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With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master.
The average US adult ...
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The software-as-a-service (SaaS) business model has been snowballing since 2010. By 2023 -experts predict- the SaaS market will grow by more than $60 billion (yes, billion!). And, of course, SaaS ...
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In 2020, the US Retail Industry is expected to spend over $30 billion (16% more than what was spent in 2019) on digital marketing. In other words, retail isn’t dead; the situation has just ...
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Nonprofit marketing is a rewarding job. You’re working to support a good cause and make the world a better place.
But nonprofit marketing can be tricky because it’s a bit niche. There’s plenty of ...
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If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category.
The social platform created this distinction for ads ...
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Di you know that it’s up to five times more expensive to get new customers as it is to retain current ones? If that’s not enough reason to aim for brand loyalty, you also have a 60-70% chance of ...
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Think of the giant faces and logos that flash in Times Square. Think of the commercials that run during the Super Bowl.
These are both great examples of what direct response marketing isn’t, and ...
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Businesses use Facebook as a way to connect with leads and customers, and Messenger is one of the best tools within the platform for building those relationships.
Principally when used together ...
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