Facebook Advertising Optimization Tool
This week marks the public release of Facebook Multi-Product ads: a new, really interesting ad unit for promoting your products in Facebook's newsfeed.
While classic Newsfeed ads only feature one ...
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It’s something that hangs heavy over your head.
You’ve got a great reach on Facebook. You’ve done well to build an audience and get them to engage with your content. It is so satisfying to see this ...
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2014 was an exciting year for marketers using Facebook Advertising -- but a tough one. While lots of features have been added to get more from Facebook Ads, certain limitations were also introduced in ...
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Just when you thought The Big Blue lifted all prospects out of its ad targeting world, Facebook officially launched its new ‘Local Awareness Ads’ to help advertisers create ads targeting a hyper-local ...
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Is your website ad measurement the right fit for the audience you want to attract?
Facebook urges you to do more than simply nod and agree.
Really think about it.
What are the specific ad ...
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The News Feed is getting a few new updates -- and it’s all about listening to advertising feedback. ...
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I'm sorry, I might have exaggerated. I'm sure you're not an idiot. But, since you're reading this, the catchy title worked, didn't it?
Actually, this post should have been titled something ...
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We've talked about Custom Audiences in the past. Essentially, Custom Audiences allow you to send Facebook a list of contacts (email, Facebook UIDs, phone numbers, etc), match them with their Facebook ...
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Listen up, advertisers! The age of the right-hand column ad isn’t over just yet. While you may be one of the many advertisers giving up on right-hand column ads as their performances are constantly ...
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Small businesses are making big waves on Facebook, and if your company isn't taking advantage of the many benefits the platform offers, particularly when it comes to advertising, you may be missing ...
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