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You are here: Home / Blog / Archives for Facebook Ads

The Top 5 Facebook Advertising Mistakes You’re Making (And How to Fix Them)

April 29, 2014 1 Comment Nikita Patel

Depending on your strategy, advertising on Facebook can be a huge blessing or a huge mistake. Since it’s one of the top websites in the world, Facebook can give you access to your target audience in a ...
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Facebook Ads don’t suck. But bashing them is great for marketing!

April 10, 2014 22 Comments Massimo Chieruzzi

Enough. For the third week in a row I’ve just spent 2 hours on Hacker News commenting on the latest first-page post bashing Facebook Ads. Don’t be sorry for the poor guy defrauded by Facebook, ...
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What Decreased Organic Reach Means For Facebook Marketing

April 2, 2014 Leave a Comment Nikita Patel

Picture this: You’re an up-and-coming brand that puts a lot of hard work into Facebook marketing. You try to communicate great tips, post at the right times of day, and engage with your audience in ...
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Advanced Facebook Advertising: What You Need to Know About FBX

March 26, 2014 Leave a Comment Nikita Patel

Whether you’re a small startup or a large corporation, Facebook advertising is a great way to reach your audience. However, have you ever thought of taking your advertising efforts to the next level ...
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Effective Tips for Creating Successful Facebook Ads

February 20, 2014 1 Comment Andrea Marban

Whether you’re a beginner to Facebook Advertising and you’ve never created an ad before, or you’ve mastered the platform, but you aren’t sure if your campaigns are performing as well as they could, ...
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5 Easy Facebook Ad Tips for Local Businesses

January 31, 2014 3 Comments Nikita Patel

The behemoth that is Facebook has changed the way we conduct business. Now, we don’t have to pull our hair out if we want to promote our brands. We just have to click “post.” While big players like ...
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The Ultimate Facebook Sponsored Stories Guide

November 18, 2013 Leave a Comment Kristina Allen

This post was written by Nikita Patel, content marketer here at AdEspresso.com. Promoting your product or service on Facebook will undoubtedly give you great results. After all, as of September 2013, ...
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What’s the Deal with Facebook Places vs Facebook Pages?

September 24, 2013 Leave a Comment Kristina Allen

Do you run the Facebook Page for a local business? If so, there is a good chance that your page is set up as a Place rather than a basic business page. When you were first creating your page you ...
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How to Get More Targeting Control Over Facebook Promoted Posts

August 21, 2013 Leave a Comment Kristina Allen

While promoting a post is the fastest way to get a Facebook ad unit running, I rarely ever use it. Why? I find that promoting a post will get me lots of Likes but rarely any real results - ...
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How This Small Change Can Have a Big Impact on Your Facebook Reach

August 14, 2013 2 Comments Kristina Allen

We know that Facebook's Newsfeed algorithm favors images over other types of content, so it's safe to say that when you're putting together your posting strategy you should include a lot of visual ...
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