A lot of small businesses and large alike see Facebook's Business Manager and groan a little on the inside. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. ...
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How to Get the New Facebook Blueprint Certification
With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery ...
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Digital Advertising Platforms Throwdown: Which One Should You Use?
So, you want to reach a broader target audience and have decided to give digital advertising a try. Great! But, where do you get started? Which one -of the several digital advertising platforms- ...
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Ad Targeting: the Guide To Nail Your Facebook and Google Advertising
No matter what platform you use for your digital advertising, you will boost your results just by adjusting the ad targeting of your Facebook and/or Google ads campaigns.
Paid ads can help your ...
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6 Facebook Lead Generation Mistakes + 4 Proven Ways to Get More Leads
Facebook Lead Generation capability is a big part of why so many businesses rely on the social platform for their advertising. And they're right, Facebook ads have the potential to boost new customer ...
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Facebook Ad Scheduling: the Guide Marketers Need
If you’re currently running ads on Facebook or Instagram, you know the wealth of options Facebook Ads Manager provides. You can choose where your ad is shown, specify incredibly detailed (or ...
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How a ‘Facebook Sales Funnel’ Helps Avoid Wasting Money
Do you know what separates the most successful brands on Facebook from those who claim that it “doesn’t work for them?“ They have a proper Facebook sales funnel in place.
Advertisers around the ...
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The 2020 Guide to Nonprofit Marketing
Nonprofit marketing is a rewarding job. You’re working to support a good cause and make the world a better place.
But nonprofit marketing can be tricky because it’s a bit niche. There’s plenty of ...
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How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)
During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19, this meant that trade shows were canceled which are usually an important way to secure orders ...
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4 Evergreen Marketing Strategies for High Converting Facebook Ads
Marketing is tough. Not only do you have to create engaging ads that draw your customers in, but you also have to do it time and time again.
Don't you wish that you could create content that ...
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