TikTok is one of the most popular and most-downloaded apps in recent history, which makes it valuable as an advertising platform — especially if you want to reach younger Millennial and Gen Z ...
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The 2021 Guide to Microsoft Advertising (Formerly Bing Ads)
It's easy to write off Microsoft Advertising (f.k.a. Bing Ads) in favor of Google Ads when you're planning a new ad campaign.
But before you say "bye" to Bing, you might want to consider this: ...
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40 Social Media Advertising Statistics that Matter to Marketers in 2021
Social media marketers know the value of relevant statistics. Data-driven insights can point a campaign or ad strategy in the right direction and set it up for success.
The social media landscape ...
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A Breakdown of Facebook Ads Budgets (+ Free Budget Calculator)
Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to ...
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How to Create Effective LinkedIn Ads Retargeting Campaigns
It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t.
The ugly truth is, at best 6.1% of people who hit your ...
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The 6 Most Common Google Ads Mistakes (and the Blueprint To Fix Them)
The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes.
Google ...
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Business Reopening: How to Plan for Your Success (Includes Free Template and Guide)
Whether you close for a few days for renovations, or for weeks because of a natural disaster (pandemic included), a lot of planning goes into reopening a business.
Many people are dealing with this ...
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6 Conversion Optimization Hacks That Don’t Require Google Tag Manager
Whether you run an e-commerce brand or are trying to sell a B2B service, having a few conversion optimization hacks up on your sleeve is key to the success of your website or landing page.
Too ...
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How Virtual Reality Marketing is Changing the Face of Consumer-Brand Interaction
Virtual reality marketing is not the future—it’s the present. As early as 2018, 78% of people were familiar with virtual reality technology. That number has been climbing steadily since 2015.
More ...
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4 Essential Goals on Social Media You Need to Optimize For
We all know by now that brands are capable of seemingly moving mountains when it comes to planning the right strategy to achieve their essential goals on social media.
You hear about how brands are ...
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