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You are here: Home / Archives for Facebook Ads

Facebook Retargeting Ads: The Best Strategies You May be Missing

February 9, 2021 17 Comments Ana Gotter

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Facebook retargeting ads are one of the platform's powerhouse advertising features. They allow you to reach out to users who are already familiar with your brand, whether it's through an established ...
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12 Facebook Ad Optimization Hacks for Massive Success in 2021

February 2, 2021 37 Comments Brad Smith

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There’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, ...
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6 Facebook Lead Generation Mistakes + 4 Proven Ways to Get More Leads

April 27, 2020 17 Comments Animalz

Facebook Lead Generation capability is a big part of why so many businesses rely on the social platform for their advertising. And they're right, Facebook ads have the potential to boost new customer ...
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How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)

April 1, 2020 Leave a Comment Paul Fairbrother

During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19, this meant that trade shows were canceled which are usually an important way to secure orders ...
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10 Facebook Ads Strategies To Maximize Your Holiday Advertising

September 16, 2019 6 Comments AdEspresso Ads Specialists

There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers - and those words are "Holiday Advertising". Or, if you fancy hashtags, ...
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Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

June 24, 2019 1 Comment Paul Fairbrother

Facebook has a huge load of targeting and ad demographic options. You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. In ...
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