Google AdWords Archives - AdEspresso https://adespresso.com Facebook Advertising Optimization Tool Fri, 21 Oct 2022 17:42:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://adespresso.com/wp-content/uploads/2015/06/cropped-apple-touch-icon-32x32.png Google AdWords Archives - AdEspresso https://adespresso.com 32 32 17 Call To Action Examples (+ How to Write the Perfect Social CTA) https://adespresso.com/blog/call-to-action-examples/ https://adespresso.com/blog/call-to-action-examples/#comments Fri, 21 Oct 2022 17:00:48 +0000 https://adespresso.com/?p=52487/ cover image

A call to action can make or break the success of your social media campaign. If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, ...
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]]> https://adespresso.com/blog/call-to-action-examples/feed/ 46 Google Ad Sizes: Which Google Display Ad Size You Should Use (and Why It Matters) https://adespresso.com/blog/google-ads-size/ https://adespresso.com/blog/google-ads-size/#comments Tue, 20 Jul 2021 23:00:17 +0000 https://adespresso.com/?p=59949 cover image

Setting up and optimizing your ads on Google’s Display Network can be a tricky process with a steep learning curve. And often, that learning curve comes at the heels of a wasted ad budget. But that ...
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]]> https://adespresso.com/blog/google-ads-size/feed/ 16 Google Ads Attribution Models: Which Is Right For Your Campaign? https://adespresso.com/blog/google-ads-attribution-models/ https://adespresso.com/blog/google-ads-attribution-models/#comments Tue, 11 May 2021 17:00:58 +0000 https://adespresso.com/?p=62542 cover illustration

Currently, there are six different Google Ads attribution models to choose from. For those unfamiliar with attribution modeling, this can be a headache, to say the least. Attribution modeling ...
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]]> https://adespresso.com/blog/google-ads-attribution-models/feed/ 11 12 of the Most Common Facebook Ad Mistakes Marketers Must Avoid https://adespresso.com/blog/facebook-ad-mistakes-fix/ https://adespresso.com/blog/facebook-ad-mistakes-fix/#comments Thu, 06 May 2021 16:00:23 +0000 https://adespresso.com/?p=53733 Facebook ad mistakes: cover illustration

In 2020, Facebook announced they had ten million active advertisers using the platform to promote their products and services, a three million increase from the previous year. To better serve a ...
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]]> https://adespresso.com/blog/facebook-ad-mistakes-fix/feed/ 13 How to Use Google Ads Optimization Score to Make Better Ads https://adespresso.com/blog/how-to-use-google-ads-suggestions/ https://adespresso.com/blog/how-to-use-google-ads-suggestions/#comments Tue, 13 Apr 2021 23:00:33 +0000 https://adespresso.com/?p=61524 cover image

Writing the perfect Google advert takes time, creativity, and countless hours for testing. But you don’t have those hours, and you wish there was a way to test multiple ads per ad group without ...
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]]> https://adespresso.com/blog/how-to-use-google-ads-suggestions/feed/ 5 How to Set Up Google My Business to Win New Customers in 2021 https://adespresso.com/blog/google-my-business-guide/ https://adespresso.com/blog/google-my-business-guide/#comments Fri, 09 Apr 2021 23:00:14 +0000 https://adespresso.com/?p=67607 cover photo

Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps. Now more than ever, customers rely on the information ...
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]]> https://adespresso.com/blog/google-my-business-guide/feed/ 3 Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets https://adespresso.com/blog/google-dynamic-search-ads/ https://adespresso.com/blog/google-dynamic-search-ads/#comments Fri, 18 Dec 2020 14:00:17 +0000 https://adespresso.com/?p=63539 cover illustration

If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign? And what happens to the plethora of unique searches that cross the eyes of ...
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]]> https://adespresso.com/blog/google-dynamic-search-ads/feed/ 6 Google Ads Bidding Strategies: The Ultimate Guide https://adespresso.com/blog/google-ads-bidding-strategies/ https://adespresso.com/blog/google-ads-bidding-strategies/#comments Tue, 03 Nov 2020 14:00:40 +0000 https://adespresso.com/?p=59130 cover illustration

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. If you don’t know what you’re doing, you can end up ...
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]]> https://adespresso.com/blog/google-ads-bidding-strategies/feed/ 16 The 6 Most Common Google Ads Mistakes (and the Blueprint To Fix Them) https://adespresso.com/blog/google-ads-mistakes-fix/ https://adespresso.com/blog/google-ads-mistakes-fix/#comments Tue, 06 Oct 2020 10:43:00 +0000 https://adespresso.com/?p=71875

The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes. Google ...
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]]> https://adespresso.com/blog/google-ads-mistakes-fix/feed/ 1 3 Metrics You Should Use Instead of CPM Marketing https://adespresso.com/blog/3-metrics-you-should-use-instead-of-cpm-marketing/ https://adespresso.com/blog/3-metrics-you-should-use-instead-of-cpm-marketing/#comments Tue, 29 Sep 2020 05:39:57 +0000 https://adespresso.com/?p=71599

Using CPM marketing (cost per 1,000 impressions) to judge the success of your ads is like using an abacus to do the math. At one point, they were each the best tool available for the job. But new ...
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